Extreme Rebrand - a MAMI on a Mission Podcast

SHED: Releasing What No Longer Fits

Mariana Monterrubio - Personal Rebrand Strategist and Best Selling Author Season 9 Episode 15

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Some of the heaviest things we carry are not “bad,” they’re just outdated. If you’ve been feeling stuck, resentful, tired, or quietly unsure of who you are in this new season, we’re going to slow down and tell the truth about why. We’re walking through the first phase of the personal rebrand method, Shed, and it starts with one honest question: what am I carrying that no longer belongs where God is taking me?

We anchor the conversation in Hebrews 12:1 and unpack a freeing idea for Christian personal development: something doesn’t have to be sinful to become heavy. An old role can weigh you down. A mindset can box you in. A commitment you made in a different season can quietly drain your peace. We talk about how identity gets tangled up with being needed, being the dependable one, or staying angry because it once felt like protection. Then we go deeper with a personal story about unforgiveness and what it really means to forgive without excusing the harm.

You’ll leave with practical, faith-based tools to start letting go today: name what feels heavy, understand what it once protected you from, and choose a next response like a boundary, a conversation, asking for help, or beginning the forgiveness process. If you’re ready for healing, clearer identity, and a more aligned life and purpose, press play and take the midweek reset with us. Subscribe, share this with a friend who needs it, and leave a review so more women can find this message.

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Opening Reality Check

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Listen, some things in your life are not necessarily bad. They are simply no longer right for the woman you are becoming. The habit that once helped you survive may now be keeping you stuck. The role you learn to perform may no longer reflect who you truly are. And the anger that once made you feel protected may now be preventing you from experiencing peace. Maybe the expectation you have been carrying does not even belong to you. But releasing something familiar can feel frightening, even when you know it's time, because sometimes what God is asking you to release has become so connected to your identity that you no longer know who you are without it. So, Amiga, today we are talking about the first phase of the personal rebrand method. Shed. Come join me for your midweek reset. Okay, amiga, let's talk. There comes a moment when world calls you higher and you're trying to figure it out all by yourself. You're evolving, you're questioning, you're rebuilding. And maybe you're wondering, what's good? Girl, I'm so glad you're here. Welcome to Extreme Rebrand, a Mommy on the Mission podcast. A space for women ready to heal, rebuild, and walk confidently in their God-given purpose. If you're ready for your next level, then I'm your girl. I'm Mariana, founder of Mommy on the Mission and creator of the Empower Her program. And I'm ready to meet you right where you are. So for your Captecito, and sit with me for a while. This is your Gapecito Hour. Hey, welcome back, amiga, to the Extreme Rebrand, a mommy on a mission podcast, the space where faith meets identity, healing leads to action, and women learn how to move forward without losing themselves in the process. I'm Mariana, your personal rebrand strategist, certified biblical life coach, and your amiga for the next few minutes. So grab your cafecito, grab your lunch, or settle in wherever you are because this is your midweek reset. So last week I reintroduced the personal rebrand method and walked you through the complete journey. Shed, renew, build, and live. And

Defining Shed With Hebrews 12:1

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today we are slowing down and beginning with shed, the phase that asks, What am I carrying that no longer belongs in my next season? I don't ask you that question as someone who has mastered letting go, because believe me, I have not. There are still things that I have inside that bag of mine that I'm having to empty out. I ask it as a woman who has had to release relationships, roles, anger, disappointment, pride, control, timelines, and versions of myself that could not follow me into the life God was building. Some things I released willingly, other things I held on to much longer than I should have. So today we're going to visit Hebrews 12:1. And it says, Let us throw off everything that hinders and the sin that so easily entangles, and let us run with perseverance the race marked out for us. The author tells us to throw off what hinders us, right? Which means something does not have to be sinful to become heavy. It may simply be interfering with your ability to move forward. It may be an expectation, a mindset, an old identity, a commitment you made in a different season, or a responsibility you accepted because you didn't know how to say no. It may even be a hurt you continue caring because you don't know what releasing it will require. And sometimes we hold on to things because they're familiar, not because they're fruitful. But you can't run freely while insisting on carrying every role, relationship, belief, disappointment, and expectation you have collected along the way. Because at some point you have to decide what is still yours to carry. So

Why Letting Go Threatens Identity

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one of the questions I hear is not question, but one of the comments that I hear is why shedding feels so difficult? Well, most of us understand why releasing something harmful is necessary. But what about releasing something that was once hopeful? What about a version of yourself that protected you, a role that made you feel needed, or an environment where you learned valuable lessons, even though you know you have outgrown it? What about releasing the anger that helped you feel strong after someone wounded you? And that is where shed becomes difficult. We assume releasing something means it was meaningless. We think moving forward means we are being ungrateful and we confuse loyalty with lifelong obligation. We sometimes tell ourselves, I've already invested so much, or people are depending on me. This is who everyone knows me to be. What if I let this go and regret it? What if they never apologize? What if I do not know who I am without it? And that last question is often the deepest one because sometimes we are not afraid of losing the thing. We are afraid of meeting ourselves without it. So for years I've worked in spaces where people came to me for guidance, for answers, encouragement, resources, coaching, prayer, and support, you name it, that's what they came to me for. And I became accustomed to being the woman who figured things out, the dependable one who could help somebody else find her next step. And there's nothing wrong with being dependable, and there's nothing wrong with serving people, but I have to, I have still, I have still had to ask myself some uncomfortable questions. Am I carrying this because God assigned it to me? Or because people know I will say yes? Am I doing this from obedience or because being needed has become part of how I see myself? Am I serving from peace or am I trying to prove that I am valuable? And those questions don't always produce easy answers, but they produce honest ones. And shed begins with honesty.

Forgiveness Frees The Woman Becoming

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There's a story I share my forthcoming book, The Journey Back, about one of the most difficult things I have ever had to release unforgiveness. For years I struggled to forgive two people who had caused some of the deepest wounds in my life. My father and my ex-husband. They were very different people, but they had something important in common. They were both people I loved, trusted, and expected to protect me. And for a long time, I believed forgiving them meant I was somehow saying that what happened was okay. It was acceptable. And so it felt unfair. How could someone cause that much pain and then simply be forgiven? Like, how's that even possible? So I held on to the anger because at the time I thought it was protecting me. I believe staying angry would make sure I was never hurt that way again. But what I could not see was that the anger was not only connected to the people who had hurt me, but it was also quietly affecting the people who loved me. It shaped how I responded, how I trusted, how I protected myself, how I entered relationships, and how I told my story. In journey six of the journey back, I write forgiveness isn't about pretending the pain never happened. It's about allowing God to heal what has been hurting us for far too long so we can finally walk in freedom. And Amiga, that was difficult. That was a difficult truth for me to accept because my father and my ex-husband were not waking up every morning carrying my anger. I was. I was the one carrying it into my marriage, into motherhood, into new relationships, and into rooms. Those two people had never even entered. One because my dad passed away when I was 10, and the other because he's serving 35 years prison time. But eventually, God began showing me that forgiveness was not his way of excusing what happened. It was his invitation for me to stop allowing what happened to control the woman I was becoming. And the day I began releasing that unforgiveness was not the day they were set free. It was the day I began walking in freedom. Now, I'm not going to give you the entire story today because you're going to have to read journey six when the journey back is released. But I will tell you this: forgiveness did not erase my story or remove the scars. It allowed the scars to become reminders of God's faithfulness instead of constant reminders of my pain. And that is what shed can look like. It does

Outdated Roles Beliefs And Expectations

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not pretend the past did not happen, it decides the past will no longer have permission to lead. And maybe you're not, you may not be carrying unforgiveness, right? Maybe it's not you. You're not going carrying what I carried. But there may be something else shaping your decisions that no longer belongs. You may need to shed out an outdated belief. Maybe you still believe your value comes from being productive, available, agreeable, or needed. Perhaps you believe resting makes you lazy, setting a boundary makes you selfish, or that because something didn't work the first time, you're not qualified to try again. Those beliefs may not be announced out loud, but they quietly shape your decisions. And you may need to shed an old role. You may have been the strong one, the fixer, the dependable one, the woman who keeps the peace, or the woman who never asked for help. Perhaps that role helped you survive a difficult season. But now it's preventing you from being honest about what you need. And you may need to shed someone else's expectations. There are women listening who have built entire lives around what other people thought they should do, the career they should pursue, the way a wife, mother, leader, daughter, or woman of faith should behave, and the amount of access other people should have to their time. Now, they're waking up to the reality that they've been living responsibly, but not always intentionally. You may need to shed a pattern. Maybe you avoid difficult conversations, overexplain every decision, say yes immediately and become resentful later, or wait until you're completely exhausted before asking for help. I know that was me at times. You know, I'm always doing, doing, doing. I'd rather just do it and not ask for help. And then I'm tired and exhausted and then lashing out on people, right? And perhaps you shrink in rooms you pray to enter, or stay invisible because visibility feels vulnerable. The pattern may feel like your personality, right? But sometimes it is simply something you practice for so long that it began to feel permanent. Hmm. Something worth thinking about, right? So during my summer break, or rather, July off from the podcast, I also had to sit with the personal rebrand method, right? The work had grown, the vision had become clearer, and the woman I was called to serve had become clearer now. However, I was still trying to explain the method using pieces of an earlier version, as I described in last week's episode. There were ideas, descriptions, structures, and language that helped me get started, but they no longer communicated the depth of what the personal rebrand method had become. I had invested time in those things. I had created materials, written content, and thought through names, frameworks, and offers, right? And it would have been easy to keep everything simply because I had worked hard on it. But holding on to the older version was not honoring the work. It was limiting it. I had to release some things, not because they were failures, but because they were complete. And I mean, that distinction matters. Something can be good and still be complete. Something can have helped you and still not belong in your next season. Something can have been part of God's process without being his final instruction. Or sometimes shedding means releasing something painful. Sometimes it means releasing something familiar. And sometimes it means releasing something good so you can faithfully steward what God is doing next. And releasing an old version of yourself does not mean you hate who she was. And I don't want to use the word hate because it's such a strong word, but releasing an old version of yourself doesn't mean that you, you know, like who she was, right? Doesn't mean that you dislike her or that you don't want to be that person anymore. It just simply means that you she may have done the best she could with the tools, understanding, and support she had. Because let me tell you something. When I had to let go of old way thinking of discipline, let me just put it that way, there was a way that I was brought up. And so I brought that into you know my journey of motherhood. And I was trying to do what was done to me, you know, the hard fist, the chunk, all of those things, right? And I didn't like that person. Because the more I started to learn about myself, the more I started to learn about who God was, and the more that I started to implement some of the things that God was teaching me in my life, I felt like I didn't like who I was anymore, but I didn't know quite how to let that person go. Because for such a long time, that was a person that was, you know, carrying me through, especially during survival seasons. And again, I wasn't perfect. I was only doing the best that I could with what I had. And maybe that's you. Maybe you've carried, you know, it's carried you through heartbreak. Maybe that old version of you, you know, it carried, helped carry your disappointments, uncertainty, maybe motherhood, career change, grief or survival, whatever it is. But you don't have to shame her in order to grow beyond her. You can still honor the woman you were without asking her to lead the season you're entering. Like I said, I can look back at earlier versions of myself and recognize how hard I had worked. You know, I kept showing up, I kept learning, healing, praying, and trying again after disappointment and after disappointment. And I'm not gonna criticize the old me in order to become who I am today. But I also can ask an older version of myself to lead a season that requires new boundaries, deeper faith, clearer priorities, and a different level of courage. Because I mean you can say, Thank you for getting me here, but I need different tools now. Or you could say, This protected me once, but it's limiting me today. Or this role mattered, but it's no longer my entire identity, or that season was valuable, but it is complete, and I'm sitting here and I'm thinking, you know, I have always been offered leadership roles and always turned them down because again, out of fear, out of that expectation, what if I'm not good enough? And I'm learning that I need to let that go because of who I have become now. And shed is not about erasing your story by no means, it's about deciding what your story has taught you and what you no longer need to repeat. And yes, you're gonna still be able to speak your story through a different lens, through the lens of how you overcame what you learned, and how it can teach someone else to get through.

Three Steps Plus Discernment

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So the first step is to name it, right? It's to name it because you can't release something you refuse to identify. What feels heavier forced? Where are you constantly frustrated, resentful, depleted, or pretending? These are the three steps to begin shedding, okay? This is what I'm sharing with you. I need you to pay attention to the areas where you keep saying, This is just the way that it is. That sentence may be hiding something you've stopped questioning. Sometimes we become so accustomed to carrying something that we don't realize how heavy it is until we finally put it down. The second step is to understand it. Ask yourself, when did I begin believing this? Whatever this is. What did this habit, role, emotion, or belief help me avoid? Or what did it protect me from? What has it cost me? Because when you understand the pattern, it'll help you release it with wisdom instead of shame. My anger once made me feel protected. Okay. Always being strong once helped me survive, and taking care of everything once helped me feel secure. Those patterns were not pointless, but their original purpose may be complete now. The third step is to choose your next response because releasing is not only emotional, it usually requires a decision. You have to decide when to let something go. You may need to have a conversation or change a commitment, establish a boundary, ask for help, begin forgiving someone, or stop volunteering for responsibilities that don't belong to you. You may also need to allow someone to be disappointed without rushing to fix their feelings. And that last one will preach all by itself. Because some of us are not afraid of making the decision, we're afraid of managing everyone else's reaction to the decision. But their disappointment does not automatically mean you made the wrong choice. Your decision does not have to be dramatic, it needs to be intentional. So let me explain to you what shed is not. Okay, it doesn't mean okay, that's it. I'm unfriending everybody. Although during the political seasons, that's what happened, right? Uh quitting every every time something becomes difficult. Okay. It doesn't mean pretending pain didn't happen. It's not making impulsive decisions because you're frustrated, and it's not blaming everyone else for the life you currently have. Requires discernment. There is a difference between something being difficult and something being wrong for you. There's a difference between God stretching you and people draining you. And there's a difference between discomfort caused by growth and discomfort caused by repeatedly violating your own values. And there's also a difference between releasing something and running away from the work God is asking you to do. Not everything uncomfortable needs to be removed. Remember that. Some things need to be confronted, healed, communicated, completed, or forgiven. And other things need to be released. And that is why this phase requires prayer, honesty, and patience. The goal is not to empty your life, the goal is to make room for what belongs. So I've got some questions that I want you to sit with this week, okay? Question number one. Question number two. Which role hurt or experience have I mistaken for my identity? Let me re let me request rephrase that. Which role hurt or experience have I mistaken for my identity? What is the one thing I know is complete, but I keep trying to revive? I don't want you to force yourself to answer all three immediately. Just like we did last week. I want you to take them into prayer. I want you to journal through them and notice which question creates the strongest reaction. And then notice which one makes you defensive or which one you immediately want to skip. Right? And that reaction may be pointing you toward the place where God is asking you to become honest. Let

Prayer Assignment And Next Steps

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us pray. Lord, thank you for the woman listening today. Give her the wisdom to recognize what belongs in this season and what she has continued carrying out of fear, guilt, anger, habit, or obligation. Show her the beliefs, roles, expectations, wounds, and patterns that are making it difficult for her to move freely. Help her release without shame and honor what the past taught her without remaining trapped inside and give her discernment so she doesn't have to make decisions from anger or exhaustion, but from truth, from wisdom and obedience. Where there's unforgiveness, begin the work of healing. Where there is resentment, show her what she has been carrying. And where there's fear, remind her that you will meet her in every act of obedience. Remind her that releasing what is complete is not failure. Sometimes it's faith. And give her the courage to stop reviving what you have already released from her. Teach her to trust that she doesn't have to carry everything into the next season in order to honor where she's been. Give her courage, Lord, to make room for what you are doing next in her life. In Jesus' mighty name. Amen. Amiga, your assignment this week is simple. Name one thing you are ready to stop caring. Don't try to rebuild your whole life in one afternoon or make a list of 20 things and overwhelm yourself before you even begin. Just tell the truth about one thing. Write it down, pray over it, and ask yourself what purpose it once served and what it's costing you today. Then identify the next decision, connect it to it. Maybe that decision is a conversation or a boundary, or maybe it's even asking for help or beginning the process of forgiveness. Or maybe it's simply admitting that the season is complete, as we shared before. And as I share in again the journey back, following Jesus has required me to surrender everything, not all at once, but little by little. And there were seasons when he asked me to surrender my pride, my control, my timeline, and even my need to understand everything he was doing. And looking back now, I don't regret what I placed in his hands because every time I surrendered something, he gave me something greater in return. The journey back, rediscovering the woman God created you to be is coming this fall. And throughout this series, I'm going to continue sharing a few moments from the book with you, but just enough to make you want to keep turning the pages. And next week we're moving into renew because releasing the old creates space, but that space must be filled with truth. And we're going to talk about returning to what God says, changing the beliefs that have shaped your decisions and rebuilding the way you see yourself. So, Amiga, if this episode encouraged you today, please subscribe to the podcast so you don't miss it. And share this episode with an amiga who's been carrying more than she has ever meant to hold. And remember, you are not behind, you are not disqualified, and you're not too late. You're becoming the woman God already sees. And I'll see you here next Wednesday for your midweek reset. Hey, if this midweek reset spoke to you, share it with another amiga who needs a reminder. And if you're ready to take the next step in your personal rebrand, explore the Empower Her options and take the personal rebrand quiz. You'll find everything linked in the show notes. This isn't about fixing you, it's about aligning you. Amiga, you're not behind, you're not late, you're becoming the woman God already sees. I'll meet you right here next Wednesday for your midweek preset.

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Mariana Monterrubio - Personal Rebrand Strategist and Best Selling Author